Skip to content

Digital Marketing Pillar

The job to be done in any business or marketing strategy is to set goals that drive success. These goals should be specific and measurable, allowing you to track your progress and make informed decisions. To achieve these goals, you need a specific objective in mind and the right tool set and campaign to support it.

In order to effectively target your efforts, it is important to understand your ideal client and buyer persona. This means identifying the characteristics and needs of your target audience, so you can tailor your messaging and offerings accordingly.

Understanding the customer journey and buyer journey is crucial for creating a seamless and personalized experience for your customers. The customer journey refers to the steps a customer takes from initial awareness to making a purchase, while the buyer journey focuses on the decision-making process and factors that influence a buyer's choice.

Content mapping is a strategic process that involves aligning your content with different stages of the customer and buyer journey. By mapping out your content, you can ensure that you are delivering the right message to the right audience at the right time.

Customer relationship management (CRM) is an essential tool for managing your customer interactions and relationships. It involves record keeping and other capabilities such as content management, messaging, automation, data analysis, and reporting. A CRM system helps you stay organized, communicate effectively, and make data-driven decisions.

Marketing is at the core of any successful business strategy. It encompasses activities such as market research, advertising, branding, and promotion to reach and engage with your target audience. A well-executed marketing strategy can generate awareness, consideration, and ultimately lead to a purchase decision.

A platform that integrates marketing, sales, and success operations is vital for achieving your business goals. This platform allows you to streamline processes, align teams, and gather insights from different stages of the customer journey. By having all these functions in one place, you can optimize your efforts and drive growth.

People, process, and tools are the key components of an effective marketing strategy. Having the right people with the right skills and expertise is crucial for executing your marketing initiatives. Establishing efficient processes ensures that your marketing efforts are well-coordinated and consistent. And finally, utilizing the right tools and technologies enables you to automate tasks, analyze data, and measure the success of your marketing campaigns.

By considering all these elements and integrating them into your marketing strategy, you can create a holistic approach that drives results and helps you achieve your goals.

the job to be done 

how to set goals

specific objective, specific tool set, campaign

ideal client and buyer persona

customer journey 

buyer journey 

content mapping

customer relationship management - record keeping and other CRM capabilities - content, messaging, automation, data, report


a platform - marketing, sales, success ops, 

awareness, consideration, decision for each